Development and Validation of a Perceptual Instrument to Measure E-Commerce Performance
نویسندگان
چکیده
This paper develops and validates an attitudinal scale that can measure the performance of e-commerce operations both in ”pure play” Internet firms and in on-line components of multichannel firms. The measurement instrument is grounded in a resourcebased view of the firm. The final instrument contains a 14-item perceptual measurement scale. It was tested with data collected from a sample of 595 managers responsible for ecommerce operations. Psychometric testing of the instrument showed adequate construct validity.
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ورودعنوان ژورنال:
- Int. J. Electronic Commerce
دوره 10 شماره
صفحات -
تاریخ انتشار 2005